Quick Response Codes
In July and August 2011, the U.S. Postal Service is offering a 3% discount on standard rate mailings that include a quick response code. What are these curious codes and how can they help your business?
Quick Response (QR) codes are specific matrix barcodes that are digitally encoded with information that both barcode readers and smart phones can read. The QR code can contain a link to a specific web page (URLs), text or other types of data. A more sophisticated QR code can be used to embed other useful data like videos, music or promotional campaigns. A QR code is capable of 360 degree (omni-directional), high-speed reading.
Most smart phones (as of 2011) allow you to download a free “QR reader” that enables any phone to become a QR code scanner. Beginning in 2011, some phones already have this app as part of its standard software.
Having a QR code in your promotional materials grabs attention, leading users to high-quality, high-value content instantaneously. Skillfully using this tool in conjunction with social media marketing, video marketing or a high-quality (mobile) web site can help companies stand out in a marketplace that craves variety. Many businesses use QR codes innovatively to reach consumers via posters, billboards, ads, etc. to provide information regarding consumer campaigns, promotions and other company information.
QR codes can be a great branding tool. Mobile phone users can be directed to web sites where users can download ads, ringtones, logos, videos and flash presentations. Using QR codes on packaging is another innovative way to advertise products or offer information.
Retailers can print the codes on receipts. Service businesses can use them to help people set up appointments via their phones. Event producers can provide exhibit information while event management companies can offer information regarding different events on different web pages.
For businesses looking to differentiate themselves from their competition, QR codes should be on their radar. By integrating QR codes and a mobile friendly web site into their campaigns, businesses can leverage the needs and attention of the smart phone user more effectively.
Smart phone users make up about 30% of mobile phone users. According to a study conducted by Nielsen, by the end of 2011 approximately 50% of Americans will have a smartphone. As the use of smartphones rise, so does the use of 2D barcodes. “A new analysis by Scanbuy shows growth of quick response (2D) barcodes has been exponential from January 2010, with traffic up over 700 percent. In July 2010, there were more scans in a single month than all of 2009 combined, Scanbuy notes, and usage seems to have accelerated sharply in the fourth quarter,” reports Mobile Marketing and Technology.
Let Innovative Mailing & Shipping Systems, your mailing and shipping solutions industry expert, help you capitalize on this unique marketing opportunity and begin leveraging the potential of Quick Response codes in your business today!
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